Making stories, experiences, and campaigns that travel across screens, borders, and cultures.

• Freelance

  Fractional Creative Director

  Sep 2022 - Present
  As an independent creative director, I had a proven track record of helping businesses and organizations bring their ideas to life through strategic planning, creative problem-solving, and expert execution. My ability to think outside the box and provide fresh perspectives resulted in successful campaigns and projects for a diverse range of clients. transform brands and drive growth through visionary strategies.
  By blending creativity and business acumen, I delivered impactful results that captivated audiences and propelled organizations to success.
  Clients I’ve partnered with: The CrystOwl Labs, Kapu Africa, Asilimia (Leja), AMG Realtors, Branch, Crown paints and, Nyungu

• Belva Digital

  Creative Director

  Feb 2023 - Jul 2025
  As Belva Digital’s first in-house Creative Director, I’ve had the chance to lead a team of 30+ creatives, shaping a culture rooted in collaboration, growth, and meaningful work. In that time, we helped reposition the agency into a strong Martech contender and earned both local and global recognition for our campaigns.
  One of my first tasks was to lead the agency’s rebrand into a Martech-focused model. This move helped us open doors with larger clients and compete on a new level. Alongside that, I launched our in-house production arm and introduced upselling strategies that expanded both our services and agency revenue.
  Through deep collaboration with the team, we grew our client portfolio by 47%, bringing on brands like Viya Health, Inchcape, Kenafric, Kenya Power, KWAL, Lemfi, Rubis, TBC, Indigo homes, Zuku, African Originals, and Cold Solutions. We hit a 62.3% win rate, of the highest in the agency’s history.
  Our campaigns ranged from purpose-led initiatives, like building schools in Salgaa with World Vision, to advocacy work around sexual and reproductive health for young women. Many of which received industry attention and helped the agency cement its position as a trusted creative partner.
  One of my most fulfilling parts of this role has been helping the team grow. I built a training program that boosted productivity and drive internally by 35%, with six team members earning their first creative awards along the way. A proud moment for them, myself, and the agency.

• Sendy Ltd

  Creative Team Lead

  Feb 2022 - Jul 2022
  Launched an in-house creative agency model, boosting department efficiency and content turnaround.
  Led creative teams across Kenya, Nigeria, Côte d’Ivoire, and Uganda, resulting in a 40% increase in online engagement.
  Designed cross-regional 360° campaigns to support business growth in logistics and fulfillment.
  Developed training programs that improved creative team performance by 15%.
  Reduced project costs by 15% by reworking the scope of work handled by our in-house while improving output quality by 20%.

• Xetova

  Creative and Digital Marketing Lead

  Jul 2021 - Jan 2022
  Over my short period at Xetova, a data science start-up, I was able to quickly transition into the B2B and Technology space while marking great brand and personal achievements. Below are some of the key highlights of the journey:
  Led and supervised Xetova's identity overhaul to establish a simple and memorable evolution of the brand and its assets
  Built and maintained a strong and consistent brand narrative through a wide range of offline and online marketing channels.
  Successfully launched one of Xetova's flagship projects; An executive leadership program on supply chain transformation that engaged over 45 government, parastatal and private sector outfits leading to a spike in brand awareness, engagement and new market growth prospects.
  Participated in the strategic ideation of WeDeliver. An initiative that has seen Xetova get commendable partnerships and visibility from UN Women, WEPs(Women Empowerment Principles), Government and Private sector MOU's, Local and International financiers (Afrexim Bank, ABSA, Bank of Africa).
  Deployed content marketing tactics to enhance user acquisition and investor relations.
  Increased our social media engagement and followership.

• WPP Scangroup

  Creative Lead and Digital Strategist

  Dec 2018 - Nov 2021
  Over this short period of time I have helped create impactful campaigns, craft shareable content, help shape brand stories and collaborate with great creative minds to push the envelope in the advertising industry.
  I come with over 5 years’ experience delivering industry-recognized creative solutions for top global media companies. Proven experience driving social brand engagement across television, mobile, web and gaming platforms.
  I consistently push to be a leading authority in the creative digital landscape building brilliant and trans‐formative digital experiences that enhance business strategy & create progressive industry standards.

• WPP Scangroup

  Senior Copywriter

  Jul 2015 - Nov 2018
  With every swipe of the keyboard, my aim is clear: to inform, persuade, shift mentalities, encourage, and—if all else fails—entertain enough to make the audience remember a brand through creative concepts and compelling content.
  My role includes the following:
  Writing clear, persuasive, and original copy
  Creating marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules
  Working with designers, illustrators, printers, photographers, and production companies to successfully execute campaigns
  Keeping up to date with popular culture and emerging trends
  Ensuring brand consistency across marketing and social media messages by collaborating with various company departments, including advertising, product development, and brand management
  Collecting customer data and analyzing interactions and visits, then using this information to create comprehensive reports and improve future marketing strategies and campaigns
  Growing and expanding the company’s social media presence on new platforms, as well as strengthening presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram
  Researching and monitoring competitor activity
  Creating and distributing engaging written or visual content in the form of short videos, e-newsletters, web pages, blog content, and social media messages
  Some of the brands I have partnered with include US-AID, KCB, Equity, Safaricom, Britam, APA, Kenya Airways, and Sanlam, among others.

• KCB Bank Group

  Debt Recovery Officer

  Mar 2014 - Jul 2015
  My day-to-day tasks were :
  Populating each facility file on the action plan template with the status with a view of establishing the recovery action to peruse as per the matrix of ability and willingness to pay
  Provide reduction figures (recoveries, write-offs/downs upgrades on NPLs on a monthly basis
  Compiling and submit the monthly returns within the set deadlines
  Maintaining a daily system to ensure effective follow up
  Call and negotiate with customers to submit repayment proposals.
  Initiating legal action (default notices) where necessary for both secured and unsecured debt.